Contractor Direct Mail is a company that sends out direct mail on behalf of its customers. Direct mail is defined as advertising sent to prospective customers through the mail.  Most people are very familiar with post cards, coupon books, catalogs and of course letters and envelopes.  We have developed a very simple approach that works very well and has a great response rate.  The letter has our customers logo at the top and the rest of it looks hand written.  We send it on a thick piece of 8.5 x 11 paper that is not in an envelope at all, so you could say that it has a 100% open rate as long as the customer checks their mail.  Since the letter itself is so simple and appears hand written, most people look at it and receive its content.  If they don’t need the services, they obviously don’t call, but when this letter gets in the hands of a warm lead, someone needing the services offered, it really works.